RESTASIS My Tears, My Rewards® Program

I managed two redesigns of a patient acquisition and adherence program that contributed to a 17% lift in Rx sales for a client's $700 million eye care franchise

  • applied a database segmentation criteria to set journey milestones, and dedupe/score 850,000+ contact records
  • configured business rules to automate a CRM program of email, direct mail, samples and customer service
  • developed knowledge base, training, and database interface to equip a clinical nurse & customer service call center to yield continual improvement in service levels and labor cost savings
  • analyzed broadcast TV GRPs, print ad response, web analytics, rebate incentive data, sql queries, call center stats, and external data feeds to provide ad hoc, weekly and monthly reporting, analysis and forecasting

Demand Generation for Voice Logistics Solution Leaders 

I led implementations and new digital messaging for supply chain application software system providers

  • implemented Voxware’s first ever email campaigns and automation of sales reps’ interactions
  • overhauled content and navigation with newly deployed CMS to emulate new branding and industry segmentation strategy
  • configured dashboards to track funnel, campaign ROI, and sales opportunity pipeline
  • in its first full quarter of deployment of CRM at Vocollect, we identified $23 million in sales opportunities, 177% of goal

Multi-Channel Marketing Project Reel

Highlights of programs I led with:

  • Alcoa Home Exteriors
  • MARS' Flavia Drink Stations
  • Harte Hanks' Consumercare Branding for Payers
  • Beacon Healthcare Communications  My Tears, My Rewards for Allergan