Thought Leadership for Health Insurance Marketers from The Agency Inside Harte-Hanks. View this e-mail on your browser.
The New Health Insurance
Marketing Playbook for 2013
Dear R.W.,

What will shape your healthcare plan’s marketing mix in 2013? Obamacare.  Romneycare.  Or will it be the consumer?
The election results will be a crucial milestone in a long process of strategic assessments to prepare for reform and shifting demographics.  The challenge now… How will you capitalize on the specific opportunity in your market and your investments in new and retooled communication channels?

We invite you to register for our free webinar “ConsumercareSM The New Health Insurance Marketing Playbook for 2013” on Wednesday, November 14 at 2:00 p.m. Eastern, 11:00 a.m. Pacific.  It will feature:
  • A post-election health insurance marketing game plan
  • The new Consumer Path-to-Purchase...What it means for healthcare plans
  • 10 things health insurance marketers should be excited about in 2013
ConsumercareSM is about member acquisition and retention.  In this fast-paced session we will explore how creative targeting and messaging, integrated multichannel marketing campaigns, and effective database management align to meet those objectives.

We look forward to your participation. Feel free to forward this invite to your colleagues.

The Agency Inside Health Insurance Team

    Senior Vice President
    Strategy & Insights
    The Agency Inside Harte-Hanks

    Vice President
    Account Director
    The Agency Inside Harte-Hanks

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