Dear R.W.,

What will shape your healthcare plan’s marketing mix in 2013? Obamacare. Romneycare. Or will it be the consumer?

The election results will be a crucial milestone in a long process of strategic assessments to prepare for reform and shifting demographics. The challenge now… How will you capitalize on the specific opportunity in your market and your investments in new and retooled communication channels?

We invite you to register for our free webinar “Consumercare^SM The New Health Insurance Marketing Playbook for 2013” on Wednesday, November 14 at 2:00 p.m. Eastern, 11:00 a.m. Pacific. It will feature:

A post-election health insurance marketing game plan
The new Consumer Path-to-Purchase...What it means for healthcare plans
10 things health insurance marketers should be excited about in 2013

Consumercare^SM is about member acquisition and retention. In this fast-paced session we will explore how creative targeting and messaging, integrated multichannel marketing campaigns, and effective database management align to meet those objectives.

We look forward to your participation. Feel free to forward this invite to your colleagues.

The Agency Inside Health Insurance Team